Pre-sale Visual

Client: Multiple Fortune 100 Brands, Startups, and Internal Google Teams
Industry: Advertising / Tech / B2B & Enterprise Sales
Project Type: High-Stakes Presentation Design & Story Development
Role: Presentation Strategist & Creative Lead

The Challenge
In a world where attention is scarce and competition is fierce, the pitch deck is often the first—and most important—impression a brand makes. Whether it’s selling an idea, winning a contract, or introducing a product, the success of a pitch hinges not just on content, but on how that content is shaped, styled, and delivered.

Across countless client relationships, agency collaborations, and in-house partnerships, I noticed a recurring need: teams had great ideas, but lacked the visual and narrative clarity to land the deal.

The Solution
I developed a specialization in high-stakes presentation design, becoming the go-to creative lead for pitch decks that needed to cut through noise and close the deal. My approach includes:

• Strategic narrative development to uncover the “why now?” and “why us?”
• Mood-driven visual theming to reinforce tone, confidence, and intent
• Design systems that ensure consistency, elegance, and emotional impact
• Tactical storytelling to highlight key differentiators and guide decisions

From Google internal sales teams to Fortune 100 proposals to start-up investment decks, I’ve delivered hundreds of presentations that helped turn opportunity into outcomes.

My Role
• Partnered directly with executives, creatives, and strategists
• Shaped the entire proposal experience, from slide 1 to sign-off
• Used design not as decoration, but as persuasion
• Acted as the translator between business goals and creative expression

Results & Impact
• Increased win rates by aligning story, style, and strategy
• Helped clients secure high-value partnerships, funding, and media deals
• Elevated pitch decks from functional to unforgettable
• Developed reusable presentation frameworks for scalable success

Over time, presentation design became more than a skill—it became a mindset. I see the deck not as slides, but as a stage—and I design each pitch to own it.